Hi there, I’m Dom. I'm a social media and digital specialist with over 3 years experience and a proven track record of delivering strategic, disruptive and impactful social media work.
Here's what I've been up to.
My responsibilities include the day-to-day oversight of social activity in 33 markets across Xbox’s International (EMEA & APAC) presence. During this time, I coordinated with the Xbox Global team to lead Xbox International markets on the delivery of record social numbers across the #XboxE3 2016 campaign.
Responsible for the Yas Marina Circuit social media account. As the key point of contact, my responsibilities ranged from client management to handling the account's strategic and creative output. I developed and executed the social strategy behind the award-winning 2014 Formula 1 Abu Dhabi Grand Prix social campaign – '#AbuDhabiGP'. Check out some highlights from the campaign here.
Played a primary role in key digital accounts such as Xbox Gulf, Yas Marina Circuit, BlackBerry and Qualcomm. Responsibilities included client management, content creation, community management, online monitoring and analytics using tools such as Sysomos/Google Analytics, paid media and programming. See the kinds of things I got up to at Edelman.
"We trended #1 globally on Twitter on race day. We generated 1.9 billion impressions and 250,000 twitter mentions. It was a really, really big race weekend for us, so I am really happy."
Nick McElwee, Sales & Marketing Director, Yas Marina Circuit (client)
Gold 'Best use of Social Media' at 2015 Sports Industry Awards
Self-taught digital native with a wide set of skills.
Design & Editing
Some examples from accounts I've handled in the past 4 years.
Want to chat? Give me a shout.